International Encyclopedia of Communication Online: Explore

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Subject: Communication Studies   X
Media Production and Content   X
Advertisement   X
Communication and Media Studies   X

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Advertising, Cross-Cultural

With the globalization of markets, advertisers are faced with the question whether to internationally ...

Katja Gelbrich and Holger Roschk

From The International Encyclopedia of Communication
Advertising, Economics of

The economics of → advertising are crucially important in understanding the history of modern mass ...

Matthew P. McAllister

From The International Encyclopedia of Communication
Advertising: Global Industry

Advertising is the key link in the mutually sustained global expansion of consumer goods and services ...

John Sinclair

From The International Encyclopedia of Communication

Communication and Media Studies
- Communication Studies
- Media Studies (3)
  - Media Production and Content
    - Advertisement
  - Media System (1)
    - Media Economics and Management (1)

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