International Encyclopedia of Communication Online: Explore

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Advertising: Responses across the Life-Span

Advertising responses are the thoughts, emotions, and behaviors generated by exposure to a commercial ...

Moniek Buijzen

From The International Encyclopedia of Communication
Development Journalism

During the 1970s and 1980s, the United Nations Educational, Scientific, and Cultural Organization (→ ...

Hemant Shah

From The International Encyclopedia of Communication
Entertainment Education

Entertainment education is defined as the “process of purposely designing and implementing a media message ...

Michael J. Cody and Miguel Sabido

From The International Encyclopedia of Communication

Communication and Media Studies (3)
- Communication Studies
  - Communication and Development
    - Developmental Communication (2)
- Media Studies
  - Media Production and Content
    - Advertisement (1)
    - Journalism (1)

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