International Encyclopedia of Communication Online: Explore

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Advertising as Persuasion

Advertising as → Persuasion may be defined as an instrumental and intentional form of commercial communication ...

Bob M. Fennis

From The International Encyclopedia of Communication
Advertising, Emotions in

Emotions are fundamental to the human experience, so it is not surprising that advertisers employ emotional ...

Tom Reichert

From The International Encyclopedia of Communication
Political Advertising

Political advertising is a form of political communication that uses the mass media to promote political ...

Lynda Lee Kaid and Christina Holtz-Bacha

From The International Encyclopedia of Communication

Communication and Media Studies
- Communication Studies
  - Communication Reception and Effects
    - Communication, Politics and Elections (1)
    - Persuasion and Social Influence (2)
- Media Studies (3)
  - Media Production and Content
    - Advertisement
Economics (1)

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