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Subject:
Media Production and Content X
Strategic Communication and PR X
Media Studies X
Communication and Media Studies X
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Advertising has been defined as “Any paid form of non personal communication about an organization, product, ...
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In the fields of consumer research, communications, and → Persuasion , few concepts have been studied ...
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The term “branding” is used for the identification of offers (products and services). Etymologically, ...
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The contingency theory of strategic conflict management, which began as an elaboration, qualification, ...
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Cultural Topoi in Public Relations
A topos is a line of argument that can be adapted to a variety of subjects and audiences. Since Aristotle's ...
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Determination Theory in Public Relations
Studies under the heading of determination theory focus on the question of how media content is produced ...
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Direct-to-Consumer Advertising
Marketing communication is often equated with mass → advertising using media such as → television ...
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Excellence Theory in Public Relations
The excellence theory is a general theory of public relations that resulted from a 15-year study of best ...
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“Government communication” in this entry refers to the aims, role, and practice of communication implemented ...
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Intereffication Approach in Public Relations
The intereffication model focuses on the relationship between → Public Relations (PR) and → Journalism ...