Explore
Subject:
Media Production and Content X
Media Studies X
Psychology X
Communication and Media Studies X
-
Emotions are fundamental to the human experience, so it is not surprising that advertisers employ emotional ...
-
In the fields of consumer research, communications, and → Persuasion , few concepts have been studied ...
-
Advertising: Responses across the Life-Span
Advertising responses are the thoughts, emotions, and behaviors generated by exposure to a commercial ...
-
Visual portrayals of women in the media tend to emphasize idealized standards of thinness and beauty ...
-
Credibility of messages, studied in the communication, psychology, sociology, political science, and ...
-
Entertainment Content and Reality Perception
Our perceptions of reality may often rely on mass mediated images. Walter Lippmann's classical work, ...
-
Instrumental actualization is first and foremost an approach to journalists' news selection. The notion ...
-
Involvement with Media Content
Involvement is included in numerous theories and empirical studies of → information processing , → ...
-
News routines are repeated practices and forms that make it easier for journalists to accomplish tasks ...
-
Stereotypes are gross generalizations about people. A stereotype is a category-based cognitive response ...