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Advertising as → Persuasion may be defined as an instrumental and intentional form of commercial communication ...
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Health Behavior Change, Transtheoretical Model of
The transtheoretical model is an integrative model of behavior change, combining key constructs from ...
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The health belief model (HBM), prodigiously researched, has enjoyed sustained popularity amid evolving ...
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Impersonal effects is an increasingly influential paradigm in media effects research (→ Media Effects ...
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Building upon early research from rural sociology, diffusion of innovations, public opinion poll data, ...
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Social-judgment theorists ( Sherif & Hovland 1961 ) assume that → attitudes concerning important ...
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Paul Felix Lazarsfeld (1901–1976), Vienna-born sociologist, influenced by Ernst Mach, Henri Poincaré, ...
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Decades of social science research have demonstrated that there is a group of people in any community ...
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A people-meter is an electronic device that records when media are being used and who is using them. ...
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Perceived Reality as a Social Process
Research on small group communication has a long history of examining how participation in groups affects ...