International Encyclopedia of Communication Online: Explore

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Subject: Audience Research X

Key Topics: pluralism X

Audience Segmentation

“Audience segmentation” or “audience fragmentation” is a phenomenon that describes the process of partitioning ...

René Weber

From The International Encyclopedia of Communication
Channel/Program Loyalty

The issue of viewer loyalty has received some attention from academics, but it is of vital interest to ...

Horst Stipp

From The International Encyclopedia of Communication

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