International Encyclopedia of Communication Online: Explore

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People-Meter

A people-meter is an electronic device that records when media are being used and who is using them. ...

James G. Webster

From The International Encyclopedia of Communication
Public Opinion Polling

The term “public opinion polling” generally refers collectively to both the representative → survey ...

Thomas Petersen

From The International Encyclopedia of Communication
Rating Methods

A rating, as the term is most often used in media industries, is an estimate of the size and demographic ...

James G. Webster

From The International Encyclopedia of Communication

Communication and Media Studies (3)
- Communication Studies (3)
  - Communication Reception and Effects
    - Audience Research (2)
    - Public Opinion (1)
- Methods in Communication and Media Studies
  - Survey Methods (1)

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