International Encyclopedia of Communication Online

Extract

Philosophical, empirical, and popular inquiries into what causes people to be attracted to one another are as old as humanity. As early as the fourth century bc Aristotle examined the forces of interpersonal attraction. Research on interpersonal attraction surged in the 1960s with two seminal publications ( Berscheid & Walster 1969 ; Byrne 1971 ). Interpersonal attraction was conceptualized initially as a relatively stable attitude that leads to positive sentiments for another person and that serves as the catalyst for initiating interpersonal interaction. It is now viewed as a dynamic, affective force that draws people together and permeates all stages of interpersonal relationships (→  Dating Relationships ; Initial Interaction ; Ingratiation and Affinity Seeking ; Relationship Development ). McCroskey & McCain (1974) identified three types of interpersonal attraction. Task attraction refers to our desire to work with someone, whereas physical attraction occurs when we are drawn to a person's physical appearance. Social attraction reflects our desire to develop a friendship with that person. Other types of attraction include sexual attraction, which reflects the desire to engage in sexual activity; relational attraction, which refers to the desire to have an intimate relationship with that person; and fatal attraction, which occurs when the very qualities ... log in or subscribe to read full text