International Encyclopedia of Communication Online

Extract

Communication scholars, psychologists, sociologists, and other social scientists have long been interested in how individuals interpret the real world around them. Although some of the information we receive in our daily lives is first-hand, much of what we know about our communities, states, countries, and the world comes to us through second-hand sources. Perceptions of reality, rather than actual observations of reality, guide human beliefs, attitudes, and behaviors. These perceptions often are solidified into normative versions of what “ought” to be. Because there are often concrete expectations of reality in one's mind, the effects from this perceived view of the world can be just as real as effects of actually experiencing that reality. Importantly, social perceptions arise through processes of communication, resulting in a social world that appears comparable to the physical world that surrounds us. Mis perceptions of reality can produce a distorted version of the real world, and it is these misperceptions that have been the focus of much attention in public opinion and communication research. Perceptions of reality, or social reality, can be conceptualized as an individual's conception of the world ( Hawkins & Pingree 1982 ). What intrigues many social scientists is the exploration of the specifics of these →  perceptions and the ways in which they are developed. ... log in or subscribe to read full text