Full Text
CNN
Ingrid Volkmer
Subject
Communication and Media Studies
»
Communication Studies
Media Production and Content
»
International Communication
Media System
»
Broadcasting
Place
Northern America
»
United States of America
Key-Topics
information, networks
DOI: 10.1111/b.9781405131995.2008.x
Extract
Cable News Network (CNN) has become an icon of the globalized news world (→ news ; Television News ). CNN's rise as one of the most prominent global news organizations is based on a successful strategic integration of three key spheres of → journalism: (1) an innovative approach to internationalization (→ International News Reporting ); (2) the invention of unique presentation styles, such as “breaking news”; and (3) a continuous implementation of state-of-the-art technologies in order to reach clearly defined target audience segments (→ News Production and Technology ). CNN was launched on June 1, 1980 in Atlanta, Georgia (USA) as a dedicated 24/7 news and information channel (→ Newscast, 24-Hour ). CNN was the fourth specific channel of the first phase of → cable television in the US: the movie channel HBO was launched in 1972 and the children's channel Nickelodeon and sports channel ESPN were both started in 1979 (→ United States of America: Media System ). News as well as political information programs had been reduced on prime-time network television throughout the 1970s in the US. However, CNN's founder, Ted Turner, saw on one hand a potentially lucrative market niche and on the other a severe need for solid political information within the US television culture of the late 1980s. Turner, owner of Atlanta-based superstation WTBS, envisioned a 24-hour program that ... log in or subscribe to read full text
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