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Academy Awards

Kathrina Glitre

Subject Communication and Media Studies » Communication Studies

DOI: 10.1111/b.9781405131995.2008.x


Reputedly, the Academy Awards telecast is watched by over 1 billion people in more than 200 territories. The Oscars are the most influential entertainment awards in the world, an enduring phenomenon affecting not only the film industry, but also → radio , → television , the → Internet , and → advertising , with an increasingly global impact. The Academy of Motion Picture Arts and Sciences was founded in 1927, with the aim of improving the industry's status. The first Academy Awards were announced prior to the ceremony (a private banquet with 270 guests) in May 1929. The 15 awards included Outstanding Picture, Actor, Actress, and separate awards for Comedic and Dramatic Direction; Warner Bros. received a Special Award for The Jazz Singer , the only talkie mentioned. The statuette (designed by Cedric Gibbons) was produced for the occasion and remains largely unchanged; the nickname “Oscar” was not used officially until 1939. There have been various changes to the awards , often in recognition of changing technologies. Sound Recording became a category for 1929/1930, with awards for Music (Scoring) and Music (Song) added in 1934. → Special Effects was introduced in 1939 and later split into Sound Effects and Visual Effects (1963). Between 1939 and 1966, → Cinematography and Art Direction were split into black-and-white and color achievements. Costume was added in 1948 (also ... log in or subscribe to read full text

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